Niche Marketing Guide

vibraboard.info vibraboard.info Anatomy of Bariatric MobilityWhile some patients in the bariatric category — defined as weighing more than 300 lbs. for the purposes of this article — do well with consumer mobility products, many more are truly complex rehab clients who need personalized assessments and customized assistive technology. Add in the difficulty of fitting the equipment into the user’s environment, funding sources’ incomplete understanding of this niche, and society’s lack of empathy, and the result can be a threat to access for patients and a never-ending struggle for the providers who work with them. Who Is the Typical Bariatric Client? For this story, we focused on bariatric clients with more complex needs, and tapped several specialists in the field. * From ATG Rehab: Cody Verrett, VP of sales & marketing; and Jacquie Ohanesian, ATP, CRTS, from the Cerritos, Calif., office. * From Falcon Rehabilitation Products: Christie Martinez, GM. * From Leisure-Lift/PaceSaver: DuWayne Kramer, president; Jerry Trayl or, engineering manager; and Jim Ernst, VP of product development. * From Motion Concepts: Stephanie Tanguay, OTR, ATP, clinical education specialist. * From PDG Mobility Technologies: Jane Fontein, OT. But when we asked these experts to describe the “typical” bariatric client, they quickly pointed out that there is no such person. The first challenge in working with this patient group, therefore, is that providers can expect to encounter many different …
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